MAR 240 International Marketing

3 Credit hours      45 Contact hours

Enables students to explore the international marketing for U.S. products and the increasing competitive international environment and recent changes in the environment that have challenged U.S. businesses. The course is designed to make the student an "informed observer" of the global market place as well as enabling them to develop skills to make marketing decisions in a global context.

Prerequisite

Successful completion of CCR 092 (grade C or higher) or equivalent assessment scores.