MAR 217 E-Commerce Marketing

3 Credit hours      45 Contact hours

Explores new marketing strategies that have emerged as areas of information technology and the Internet have evolved. This course examines traditional marketing concepts of buying behavior, promotion, production and others, then redefines them as they apply to marketing on the World Wide Web. Web fundamentals, e-marketing trends, strategies, models and research will be examined.

Prerequisite

Successful completion of CCR 092 (grade C or higher) or equivalent assessment scores.

Notes

This course replaces MAR 220.