MGD 227 Marcomm Practices

3 Credit hours      45 Contact hours

Explores techniques and approaches in the practice of marketing communications (marcomm), including: advertising; branding; direct marketing; packaging; promotion; publicity; sponsorship; public relations; sales; online marketing; social media marketing, and more. Focuses on understanding the relationships between the different components of marketing communications to achieve maximum message effect.

Prerequisite

Successful completion of MGD 133 (grade C or higher).