2021-2022 Catalog

MAR 240 International Marketing

3 Credit hours      45 Contact hours

Explores international marketing for U.S. products, the increasing competitive international environment, and recent changes in the environment that have challenged U.S. business. This course focuses on the global marketplace and making marketing decisions in a global context.

Prerequisite

Successful completion of CCR 092 (grade C or higher) or equivalent assessment scores.